theodp writes: "At the Peninsula hotel in Beverly Hills, where rooms start at $500, the minibar in all 196 rooms contains six bottles of Fiji Water. Back in Fiji, where a state-of-the-art factory spins out more than a million bottles a day of the hippest bottled water on the U.S. market, more than half the people do not have safe, reliable drinking water. Fast Company takes a look at the economics and psychology of America's $15 billion-a-year bottled water business, and what it says about our culture of indulgence. Perhaps you'd enjoy a $55 bottle of Bling H2O while you read it."
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