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Submission + - Online shoppers will pay more for privacy (

Caroline Matische writes: "People are willing to pay more to buy items from online retailers who make their privacy policies clear, a new Carnegie Mellon University study showed. People were more likely to buy from online merchants with good privacy policies and were also willing to pay about 60 cents extra on a $15 purchase when buying from a site with a privacy policy they liked."

Where there's a will, there's a relative.