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Submission + - Bidding for blog posts: Astroturf up for auction

guanxi writes: PayPerPost is a site any Slashdotter *might* appreciate: It helps businesses with a marketing need find for bloggers (and I suppose Slashdot posters) who need a little cash — and are willing to blog whatever is necessary to earn it. That's right, they bid for shills. It's even spawned some competition, like ReviewMe and LoudLaunch. Now that powers-that-be recognize blogs as a way to influence the public, how can you decide which ones to trust?

There is very little future in being right when your boss is wrong.

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