Anonymous Coward writes: "Ubisoft's chief executive officer, Yves Guillemot, has warned that Sony will face a considerable drop in its console market share for this season should the firm decide not to lower the price of its Playstation 3 console.
"For sure Sony will have a different market share... lower than before", commented Guillemot, at the Reuters Technology, Media and Telecom summit.
"They have to decrease the price quite significantly," he said."
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