eldavojohn writes: "PhysOrg is running a piece on a recent speech by Apple CEO Steve Jobs about DRM free music. While we know that Jobs is a self proclaimed proponent of DRM free music who's not all talk, he's now said that "by the end of this year, over half of the songs we offer on iTunes we believe will be in DRM-free versions. I think we're going to achieve that." Jobs pointed out what's obvious to us, the consumers, but isn't obvious to the music industry — "People want to own their music." He also dismissed subscription based music as a failure & claimed a lot of other music labels are intrigued by the EMI deal. There's no doubt in my mind that everyone will be watching EMI's cash flow very carefully with the utmost scrutiny in these coming quarters. If he succeeds in his crusade, I may find myself finally purchasing music on digital non-compact disc based media."