linumax writes: "Microsoft has hinted that it may be close to reaching a deal with EMI to sell songs without anti-piracy protection via its Zune platform. The comments from Jason Reindorp, head of marketing for Zune, come in the same week that EMI announced a deal with Apple to sell songs without DRM protection, through iTunes stores. Mr Reindorp said: "We've been saying for a while that we are aware that consumers want to have unprotected content. This does open things up a little bit. It potentially makes the competition more of a device-to-device or service-to-service basis, and will force the various services to really innovate." Regardless of whether or not Microsoft is at it again, following Apple's lead, this is considered a move in the right direcion."