eldavojohn writes: "Steve Jobs unveiled the new iLaunch product on Tuesday to a crowd of journalists and Apple fans. What was most impressive for this launch is that the iLaunch itself had generated the very presentation that Jobs was delivering. Clearly this technology is the way forward, I absolutely must have one. From the article, "Get ready for the future of product introduction," said Jobs, looking resplendent in a black turtleneck and faded jeans. "The iLaunch will be able to make announcements from this, or any other stage, making human participation in generating consumer awareness almost entirely unnecessary." And, of course, shortly after Jobs' address, Microsoft announced that they are working on a similar product to kill the iLaunch — the Launch-O, due to debut in 2009."