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Submission + - Keep your avatars happy or else

coondoggie writes: "Smile and the world smiles with you? Seems so, even in cyberspace. Ohio State University research released today says the simulated emotions of digital characters on Web sites have a real impact on potential customers looking at them. The study, appearing in the International Journal of Human-Computer Studies, found that digital characters might be better merchants if they act consistently happy, even if the products they're selling — such as novels or movies — are heart-wrenchingly sad. Still...If your avatar is going down to protest Second Life headquarters, you might want to look a little mean. http://www.networkworld.com/community/?q=node/1265 2"

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