hlovy writes: "Martin Eberhard believes in the innate desire of that unique and peculiar animal — the American automobile driver — to do the right thing But Eberhard also knows another inherent truth about the U.S. species of car consumer: The "doing the right thing" instinct is almost always subordinated to an even stronger natural urge... to own a cool ride. More here. Or, you can read my interview with Eberhard here."
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