Roger writes: "Who-is-roger.com is the homepage of a project intended to break the grip of major labels on the music industry and put power back in the hands of musicians. The idea is simple: use video sites like Youtube and Metacafe along with word of mouth advertising to promote the project while using online distribution channels like Myspace, iTunes, and Cafepress to sell the songs and merchandise. The videos tell a coherent storyline, with each one broken into an introductory video blog segment followed by a narrative video pertaining to the song. This keeps out all of the middlemen (managers, labels, etc.) and allows earned revenue to go toward ongoing recording and production expenses. Every penny the project makes goes to someone involved in the creative process, not to some label executive who is more concerned with the bottom line than good art.
You can find their most recent video here. The songs are available for purchase on their home website, under the heading "Songs.""
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