BitTorrent Inc Launches Digital Media Store

An anonymous reader writes: BitTorrent Inc announced that they will open their video store this Monday.

Movies will only be available for rental. Older titles will cost $2.99, while new releases will go for $3.99. Customers can take up to a month to watch a film. Once they start watching a title, they have up 24 hours to finish it. TV shows and music videos are "download to own" and cost $1.99 each.

All the content will be protected with Windows DRM, Ironically enough BitTorrent COO Ashwin Navin stated that DRM "will inspire people to pirate content".