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Submission + - How do you hire a programmer if you're not one?

NewMediaBlogger writes: "I'm a geeky business guy — I know basic SQL/Linux/PHP, but am definitely not a programmer. I have a software idea I want to develop, but am not confident enough in my own skills to determine whether or not a programmer is "good". I don't know a elite programmer I can hire to build a team for me.
How do you judge a programmer if you are not one yourself?
Is there an external consulting service you use? Skill testing in the interview process? "Trial" work contracts? Other?"

Put not your trust in money, but put your money in trust.