prostoalex writes: "News.com.com says the art of writing newspaper headlines is changing due to reliance on search engines for traffic to newspaper archives. Forget about clever puns, double entendres and witty analogies: "News organizations that generate revenue from advertising are keenly aware of the problem and are using coding techniques and training journalists to rewrite the print headlines, thinking about what the story is about and being as clear as possible." One big winner for now is Boston.com, The Boston Herald property, which "had training sessions with copy editors and the night desk for the newspaper" to enforce Web-optimized keyword-rich headlines suitable for search engine queries."
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