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Submission + - Free music to college students

vindimy writes: reports that
In one more attempt to counter music piracy, major music labels have agreed to support a service that will offer free music downloads — with some substantial restrictions — to any college student.
The service, from Ruckus Network, will be supported by advertising on its Web site and on the software used to download and play songs. The four major record labels and several independent labels have agreed to license their music to Ruckus at lower rates than they charge other mass-market music services on the theory that college students would rather steal songs than pay the $10 to $15 a month that such services normally charge.
Questions arise, how likely are students to use the free but DRM-guarded service? Is the music industry finally making steps toward gaining peace with its young audience? Do we have the next free sharing killer app?

A man is known by the company he organizes. -- Ambrose Bierce