Anonymous Brave Guy writes: It looks like Tesco, the UK's biggest supermarket, is planning to take on software giants like Microsoft with a new range of cheap, own-brand software covering office apps, photo editing and more. Tesco's Daniel Cook said, "When it comes to software there is little choice and prices are high. Our new range of software changes this." There's no sign yet on Tesco's web site, but an October date is mentioned in the BBC article. Sounds like a good time to be buying sell options... But in which company?