Nerval's Lobster writes: Given the hundreds of thousands of apps currently on offer, it’s hard for any one app (no matter how well designed) to stand out on Apple's App Store, much less stay atop the bestseller charts for very long. In an August 10 blog posting, former Apple executive Jean-Louis Gassée offered Apple CEO Tim Cook some advice: Let humans curate the App Store. 'Instead of using algorithms to sort and promote the apps that you permit on your shelves, why not assign a small group of adepts to create and shepherd an App Store Guide,' he wrote. 'A weekly newsletter will identify notable new titles, respond to counter-opinions, perhaps present a developer profile, footnote the occasional errata and mea culpa.' Whether or not such an idea would effectively surface all the good content now buried under layers of Flappy Bird rip-offs is an open question; what’s certain is that, despite Apple’s rosy picture, developers around the world face a lot of uncertainty and competition when it comes to making significant money off their apps. Sure, some developers are making a ton of cash, but the rising tide doesn’t necessarily float all boats. If you had the opportunity, how would you revamp/revise/upgrade/adjust/destroy the App Store to better serve the developers who put apps in it?"