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Submission + - How Iron Maiden found its worst music pirates -- then went and played for them (citeworld.com)

mattydread23 writes: Iron Maiden, the heavy metal band, was suffering the same kinds of losses to piracy as other classic acts. So the band used data from Musicmetric to see where its biggest fans were — including the biggest pirates of its music. Turns out, some of the biggest fans live in South America, so Maiden booked a bunch of tours there, and made millions. The results helped Iron Maiden LLC become one of six music firms in the UK to outperform the music sector as a whole. Plus, made a lot of heshers happy.
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How Iron Maiden found its worst music pirates -- then went and played for them

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