Vigile writes: The battle over the discrete graphics card space continues to stay heated. AMD started releasing its new set of graphics cards, culminated with the R9 290X Hawaii flagship just before Halloween. That left a large performance and pricing gap between the $499 GeForce GTX 780 and the $999 GTX TITAN (that was clearly overpriced for gaming). Today's release of the NVIDIA GeForce GTX 780 Ti starts with a $699 price tag and offers performance that is 10-15% higher than the AMD 290X at 2560x1440 and 4K resolutions. This also marks the first consumer part to enable the entire GK110 Kepler GPU which now includes 2,880 cores (25% more than the original GTX 780) running at an 875 MHz base clock, 240 texture units, 48 ROPs and 3GB of GDDR5 running at 7.0 Gbps.