Follow Slashdot stories on Twitter

 



Forgot your password?
typodupeerror
Check out the new SourceForge HTML5 internet speed test! No Flash necessary and runs on all devices. ×

Submission + - Tesco to use face detection technology for in-store advertising (v3.co.uk)

TinTops writes: Tesco has sparked privacy concerns following its decision to install technology that scans shoppers' faces in order to display video advertising on screens at its petrol stations.

The UK's privacy watchdog the ICO is looking into the technology.

This is the first national rollout of the system, known as OptimEyes, which claims to recognise facial characteristics that determine a customer's gender and age in order to show more relevant video adverts on screens as they queue at the till.

Simon Sugar, chief executive of Amscreen, the firm which sells the technology, has admitted it has connotations of science fiction, but is looking to increase its reach further. "Yes, it's like something out of Minority Report, but this could change the face of British retail and our plans are to expand the screens into as many supermarkets as possible," he said.

This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

Tesco to use face detection technology for in-store advertising

Comments Filter:

Doubt isn't the opposite of faith; it is an element of faith. - Paul Tillich, German theologian and historian

Working...