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Submission + - Profiling at the Cash Register: Tesco Ad-Bots (bbc.co.uk) 1

Rambo Tribble writes: The BBC is reporting on a new advertising ploy to be implemented in British-retailer Tesco's gas stations. Using face scanning technology, the system will tailor advertisements, to be displayed on a screen at the counter. For the time being, only age and gender are said to be used in formulating the display's content. Once again, technology and individual rights seem at loggerheads.
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Profiling at the Cash Register: Tesco Ad-Bots

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