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Submission + - Facebook has no Business Value Says Forrester, yet Companies Can't Leave

cagraham writes: Research firm Forrester released a new survey of executives and marketers at large firms, which ranked Facebook's business value lower than any other social media, or traditional marketing strategy (such as email marketing). The report concluded that Facebook needs to offer more options on their marketing platform, or risk companies pulling their spending. Yet Facebook (counting page likes, fans, etc.) is now the number one factor in determining Google search rankings, meaning that even if businesses aren't seeing any return on their investment business-wise, they're still stuck doing it to maintain their relevance in search results.
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Facebook has no Business Value Says Forrester, yet Companies Can't Leave

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