mr crypto writes: Microsoft, Google and Facebook in the last month said they are developing systems to monitor users on mobile devices and web sites. They would become the middle man between between users and marketers, using mechanisms more sophisticated than cookies to provide finer grained information. From the article: "The Silicon Valley trio, which produce browsers, email services and operating systems used by billions across many devices, are positioned to potentially learn far more about people's activities than cookies ever could."
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