Slashdot is powered by your submissions, so send in your scoop


Forgot your password?

Submission + - Why Is Microsoft Setting More Money on Fire with Surface 2? ( 1

Nerval's Lobster writes: Never mind that sales of the original Surface totaled a pitiful $853 million in its first few months of release, or that the tablet failed to make Microsoft an up-and-coming player (or any kind of player, really) in the mobile-device wars: Microsoft's now rolling out Surface 2 and Surface Pro 2, which feature upgraded specs and accessories but no radical adjustments to the first generation. Why would Microsoft pour good money after bad? The answer could be outgoing Microsoft CEO Steve Ballmer, who late last year released a memo suggesting that Microsoft was evolving into a “devices and services” company. “There will be times when we build specific devices for specific purposes, as we have chosen to do with Xbox and the recently announced Microsoft Surface,” he wrote. “In all our work with partners and on our own devices, we will focus relentlessly on delivering delightful, seamless experiences across hardware, software and services.” That meant Surface (then on the cusp of release) was clearly a harbinger of the company’s future direction—and canceling the project after the first generation would have been a stinging refutation of Ballmer’s strategy. By spending the money and resources on a second device generation, Microsoft manages to save a little bit of face, albeit at considerable cost. But imagine the hilarity that'll ensue if this second generation goes down in a huge ball of flames like the first. Why do you think Microsoft's decided to release another Surface?
This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

Why Is Microsoft Setting More Money on Fire with Surface 2?

Comments Filter:
  • Because MS's entire idea of innovating has always been to just blatantly steal existing ideas from other companies, and just rebadge/remarket a crappier/dumbed down/also-ran version of the original.

    They used to get away with it by legally bullying smaller more innovative companies into submission through attrition of legal costs, however Google, Samsung, Apple etc. can all afford to fight and win, so MS dare not try it with them. Balmer has never been anything other than a used car salesman/box seller/bean

Man will never fly. Space travel is merely a dream. All aspirin is alike.