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Submission + - Angry Customer Buys Promoted Tweets to Bash British Airways (technologyadvice.com)

An anonymous reader writes: After the airline lost his father's luggage (and presumably was less than helpful in resolving the issue), one man decided to use Twitter's self-serve ad platform to issue a warning to fellow travelers in the New York and UK markets. The tweets have gotten the attention not only of media outlets, but also of fellow airlines. A JetBlue executive even retweeted it. While companies use the platform to target customers, it's interesting to see it being turned around.
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Angry Customer Buys Promoted Tweets to Bash British Airways

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