cylonlover writes: Though facial recognition software has been in our homes for some time (having been a feature in Picasa and iPhoto since 2009), the prospect of being the unwitting subject of similar technology while out and about is an alien one. That could be about to change thanks to the announcement of OptimEyes, a system designed to be fitted to digital advertising hoardings in Europe to gauge just who is paying attention. Amscreen says that the system, which, unsurprisingly, requires the integration of a camera, will gauge the number of possible viewers and compare it with the actual number of viewers, as well as their age and gender. The system will also log the time and location of each view.
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