clegrand writes: Ms. Julie Brill, a member of the Federal trade Commission, has proposed a voluntary big data industry initiative to allow consumers access to their personal records and the ability to correct them. She has coined it "Reclaim Your Name". While some big data companies such as Acxiom (http://www.acxiom.com/site-assets/privacy-acxiom-marketing-products/) already allow such access, it is not an industry-wide practice. She sees this campaign as a natural extension of the Fair Credit Reporting Act and a logical partner for the ongoing effort of the Do Not Track mechanism currently under standardization review with the W3C. The New York Times has a take on it here: http://bits.blogs.nytimes.com/2013/06/26/reclaim-your-name/?nl=technology&emc=edit_ct_20130627 Link to full text of her speech is listed below.