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Submission + - Are Visitors or Pageviews more valuable than Subscribers for Magazines?

greymond writes: I've recently began working with a niche trade publication who has a strong subscriber base in this industry, however because of their target audience the overall web exposure hasn't been the best it could be and is one of the initiatives I'm working on improving. However, my question is to those who advertise with magazines, which do you value more — subscriber numbers or their monthly unique visitors and pageviews? Obviously if one is only advertising online or print the choice is clear, but what about when advertisers have the option of one ad price thats included in both editions?
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Are Visitors or Pageviews more valuable than Subscribers for Magazines?

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