Become a fan of Slashdot on Facebook

 



Forgot your password?
typodupeerror
Check out the new SourceForge HTML5 internet speed test! No Flash necessary and runs on all devices. ×

Submission + - Are Visitors or Pageviews more valuable than Subscribers for Magazines?

greymond writes: I've recently began working with a niche trade publication who has a strong subscriber base in this industry, however because of their target audience the overall web exposure hasn't been the best it could be and is one of the initiatives I'm working on improving. However, my question is to those who advertise with magazines, which do you value more — subscriber numbers or their monthly unique visitors and pageviews? Obviously if one is only advertising online or print the choice is clear, but what about when advertisers have the option of one ad price thats included in both editions?
This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

Are Visitors or Pageviews more valuable than Subscribers for Magazines?

Comments Filter:

I have never seen anything fill up a vacuum so fast and still suck. -- Rob Pike, on X.

Working...