MojoKid writes: Every year, AMD and NVIDIA re-brand their GPU product lines, regardless of whether the underlying hardware has changed. This annual maneuver is a sop to OEMs, who like yearly refreshes and higher numbers. The big introduction NVIDIA is making this year is what it calls GPU Boost 2.0. When NVIDIA launched the GTX Titan in February, it discussed a new iteration of GPU Boost technology that measured GPU temperature rather than estimating TDP. This new approach gave NVIDIA finer-grained control over clock speeds and thermal thresholds, thereby allowing for better dynamic overclocking. That technology is coming to the GeForce 700M mobile family. In notebooks, GPU Boost 2.0 is a combination of thermal and application monitoring. GPU Boost 2.0 is designed to reflect an important fact of 3D gaming — no two applications use the same amount of power. The variance can be significant, even within the same game. It's therefore possible for the GPU to adjust clocks dynamically in order to maximize frame rates. Put the two together, and NVIDIA believes it can substantially improve FPS speeds without compromising thermals or electrical safe operating margins.