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Submission + - SimCity vs. Piracy & The Four Currencies (Video) (youtube.com)

lars_doucet writes: "The SimCity debacle is another example of AAA publishers resorting to DRM because "game developers can't compete with free."

But piracy is only "free" in terms of Money-dollars ($M). There's also Time-dollars ($T), Pain-in-the-butt-dollars ($P), and Integrity-dollars ($I). If we look at the total "4-currency" cost, we can see that piracy is not only not "free," but that there's plenty of opportunities for legitimate services to compete through convenience ($T), service ($P), and appealing to higher principles ($I).

This short video explains the whole theory, showing how SimCity's always-online DRM not only misses a golden opportunity, but shoots itself in the foot and actually *raises* its four-currency cost well above that of piracy:

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SimCity vs. Piracy & The Four Currencies (Video)

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Computer programmers do it byte by byte.