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Apple

Submission + - Apple board members look at new products 6-18 months before release (networkworld.com)

An anonymous reader writes: While speaking at Stanfords' Graduate School of Business yesterday, Apple board member Art Levinson spoke about his role as a board member and life at Apple post Steve Jobs.

It's been about 16 months since Jobs passed away, but the presence of Jobs is still felt at Apple, Levinson explained.

Of particular interest were Levinson's comments about Apple's creative process. While board members don't really have much input when it comes to creating a new product, they are presented with new products approximately 6 to 18 months prior to launch. What's more, if board members are presented with a product early on in the development process, and assuming that their background or expertise comes to bear, their opinions may very well be taken into account.

"The board is not there to define product specs," Levinson added. "It's there as a sounding board. It's there as a resource. And ultimately, the board is there to hire and fire the CEO."

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Apple board members look at new products 6-18 months before release

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