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Submission + - Why Didn't State Farm's Blackout Tweet Go Viral Like Oreo's? (insurancetech.com) 1

CowboyRobot writes: "Twitter says that there were 231,000 tweets per minute during the Superbowl blackout, eclipsing the amount during the remarkable 108-yard kickoff return by Baltimore's Jacoby Jones at the start of the second half — the most-tweeted in-game event — by about 50,000 per minute.
Oreo was all over the marketing press today for its near-instant Tweet of a relevant ad during the Super Bowl blackout. But State Farm did the same thing. What was the difference between the two, and what could the insurer have done better?"

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Why Didn't State Farm's Blackout Tweet Go Viral Like Oreo's?

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