dasacc22 writes: Campbell is inviting developers to hack the kitchen with their recipe API, but wait! The API is private, so first you need to submit an idea. If they like the idea, you'll be given access to develop the app. If they like the app, they may give you some money. Otherwise, you can expect to have an app that connects to an API you no longer have access to. The author covers his recent experiences after engaging with Campbell Soup Global Head of Digital and Social, Adam Kmiec, to try and answer the following: "... my question to software developers out there who are thinking of devoting any real effort to a corporate hackathon like this is, “Why?”"