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Submission + - The Apple double standard (

colinneagle writes: When it comes to Apple, the "what have you done for me lately?" mentality reigns supreme. This in spite of the fact that Apple upgraded its entire product line in 2012: completely revamped iPods, the hyper-successful launch of the iPhone 5, new Macs, and of course the iPad Mini. That's an extremely agressive upgrade cycle for a company, that if you read the headlines, has seemingly forgotten what innovation even is.

For some bizarre reason, Apple is always being chastised for not introducing the "next big thing" at every event, as if innovative and disruptive products are simply formed out of thin air and should be delivered on a timely schedule, like opening day of Major League Baseball.

During the third quarter of 2012, for example, Amazon posted revenue of $13.18 billion and a net loss of $274 million. Nevertheless, shares of Amazon did not plumment and are currently trading at what is close to an all-time high. And, on the other hand, we have Apple, a company so profitable that if making money hand-over-fist were a crime, it would be sent to death row. And yet shares of Apple, in case you haven't been paying attention this week, are trading at 52-week-low levels. Not only have investors latched onto the WSJ story regarding Apple's reduction in iPhone 5 display orders, but now analysts are coming out of the woodwork singing the same old tune about how Apple's innovation is tapped out. And yet, Apple next week may very well announce its most profitable quarter in company history, or at the very least, come very close to it.

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The Apple double standard

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