theodp writes: To paraphrase Ken Kesey, 'You're either on the TMZ Celebrity Spotting Bus or off the bus.' Well, from the looks of its newly-published patent application for Auto-Recognition for Noteworthy Objects, Apple is definitely on the bus. 'The present invention relates to determining whether famous people or objects appear in digital images that are taken or identified by a user,' explains Apple. Its techniques for automatically identifying famous people, Apple adds, employ 'faceprints of a famous person's face, such as Tom Hanks, or of an iconic image, such as the Mona Lisa, Michelangelo's David, or Santa Claus, that are generated separately from and remotely relative to the digital image management software used by an end-user.' Apple further notes that its innovation has tackled the pressing problem of spotting celebrities over the decades: 'Multiple faceprints of Paul McCartney may be stored in remotely-generated faceprint database 130. In an embodiment, such faceprints are selected based on how Paul McCartney has changed (e.g., aged) over time. For example, remotely-generated faceprint database 130 may include a faceprint for each decade of his life beginning with, e.g., the 1960's decade. Thus, remotely-generated faceprint database 130 may include at least 5 faceprints, each of which is associated with Paul McCartney.' Nice, but can Apple tell us whether the images are actually Paul McCartney or an Impostor?