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Submission + - Why Do Companies Bother to Protect Customer Data? (cio.com)

Curseyoukhan writes: "The upside to protecting consumer data is practically nonexistent, and the downside is barely any greater for the bottom line of most companies. Your business could have state-of-the-art protection or you could have the barest of bare bones security, and it wouldn't make any difference in the consumer-choice process. Furthermore the overwhelming majority of consumers could care less about privacy anyway. So why not just protect the stuff that's actually important to your business?"
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Why Do Companies Bother to Protect Customer Data?

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