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Submission + - Microsoft Faceoff with Facebook. SOCL Reaches Public Beta (datamation.com)

Press2ToContinue writes: After the grand success of the Zune, Kin, FrontPage, Windows Live, Encarta, Mulitplan, Surface, etc, etc, Microsoft decides to throw a truckload of money into the dump by *SPINS WHEEL* a new Facebook knockoff.

"Microsoft has opened to the public Socl, the company's experiment in mixing search and social networking. The site — which can be accessed at www.so.cl — was originally designed for students and open by invitation only." She added, "The site now includes more rapid viewing and creation of posts, easier people- and interest-finding, and virtual 'parties' where users can create playlists to watch videos and chat together, according to a Microsoft blog post."

It appears that Socl is a solid time-waster at this point. As more people join, the site should become more usable, but the question is: With all the social networks and content-sharing sites around, why would Socl ever reach critical mass? It is really that special?

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Microsoft Faceoff with Facebook. SOCL Reaches Public Beta

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