Verizon's technology can work a variety of ways. For starters, it can listen in on conversations — whether it be with someone else in the room or on the phone — and pick out keywords that would aide it in its duties. In reality, it's simple stuff in this day and age, but that doesn't make it any less off-putting. Imagine arguing with your significant other and then seeing marriage counseling ads on the TV — or better, cuddling and then seeing ads for contraceptives!
So what are they going to call their product? LavrentiyBeriaSys? Really, News of the World phone hacking looks mild by comparison."