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Submission + - Panasonic Viera Connect Plasma TV displaying ad on power up

An anonymous reader writes: I am a UK resident and after a recent update of the Freeview channels an ad appears for about a second after power-up. I have unplugged the internet connection and the ad disappears. I do not want to cripple my TV this, but am outraged that I have to submit to more ads.
Do slashdotters know what the best course of action is? I will be writing to my MP, but what else can I do?
Contact Ofgem and ASA?
Of course I will be writing to Panasonic too, but find it unacceptable that they would even attempt this!
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Panasonic Viera Connect Plasma TV displaying ad on power up

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