alphadogg writes: Under fire from its customers in the higher education market, Apple has proposed creating a new industry standard that would fix problems with its Bonjour zero configuration networking technology that is causing scalability and security problems on campus networks. Apple described how such a standard could be used at an IETF meeting held in Atlanta this week. Apple and other vendors including Xirrus, Check Point and IBM support the idea of creating an IETF working group to improve network services like Apple's Bonjour and Linux Avahi, which use an existing IETF protocol called Multiicast DNS. "We targeted Bonjour at home networks, but over the last 10 years Multicast DNS — what Apple calls Bonjour — has become very popular," said Stuart Cheshire, an Apple networking engineer who created Bonjour and wrote the MDNS specifications. "Every network printer uses Bonjour. TiVo, home video recorders and cameras use it. IPads and iPhones use it, and we are starting to get a lot of demand from customers that they won't be able to print from iPads to a printer in the next building."