snydeq writes: "Oracle is jumping in as a public IaaS provider, which means another large company is taking a swing at Amazon Web Services, writes Cloud Computing's David Linthicum. 'Like their counterparts at Hewlett-Packard, Oracle execs believe that just saying they'll be able to take over a market will make it so. It won't, and I suspect that even tried-and-true Oracle shops will push back on this offering. In my days as a CTO at big technology companies, I entered markets defined and dominated by other tech providers. I quickly discovered that I needed to find another way in; simply replicating their technology didn't work as a strategy. Oracle has not learned that lesson. Perhaps it believes its large user base will accept Oracle's pronouncements without thought. If so, the tech industry is littered with failures based on that assumption.'"