Nate the greatest writes: Do you remember when Netflix decided to spin off the DVD service as Qwikster, only they forgot to check the related Twitter account first? B&N didn't quite goof that badly today, but they came close. It turns out NookMedia.com is registered to a Swedish software developer, and so is the Twitter handle. Mattias Hallqvist could not be reached for comment so we don't know yet of he likes being the new face of B&N ebook efforts.
Thus mathematics may be defined as the subject in which we never know
what we are talking about, nor whether what we are saying is true.
-- Bertrand Russell