angry tapir writes: "Nokia and Oracle have joined forces on mapping, with details of the deal to be announced at the Oracle OpenWorld conference. To differentiate its smartphones from the competition, Nokia is betting big on location as well as imaging technology. Oracle is expected to add Nokia's mapping technology to its applications. Part of Nokia's location strategy is signing deals for the use of its Navteq mapping technology with as many companies as possible. Besides the deal with Oracle, Nokia has recently announced contracts with car makers BMW, Mercedes, Volkswagen and Korean Hyundai, which will all use Navteq map data in some of their vehicles. Garmin will also start using Nokia data on transit services and walking routes to power a new Urban Guidance feature, which will be available as part of its Navigon app for Android and iOS. Nokia's most important partner on navigation, though, is Microsoft. All smartphones based on Windows Phone 8 will have Nokia's Drive application as standard, while Microsoft's Bing Maps geographical search engine uses Nokia data."