waderoush writes: "The San Diego Zoo has built a world famous reputation as a tourist destination, for helping to rescue the California Condor, and maybe (if you're old enough) for Joan Embery's appearances with Johnny Carson. Now the zoo is using its expertise to drive innovation by establishing a new 'Centre for Bioinspiration.' While the Anglicized spelling of 'center' might seem pretentious, the zoo has a down-to-earth goal of innovating through the emerging field of biomimicry, which is exemplified by Qualcomm's Mirasol display technology (the displays generate colors using the same type of interference between light waves that causes iridescence in butterfly wings). The center includes an incubator for developing new bio-inspired products and technologies, where ideas would be advanced to a proof of concept or working model, and then licensed. The incubator also intends to help develop bio-inspired ideas from outside the zoo."