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Submission + - Amazon to Eat Google's Lunch (sfgate.com)

wreakyhavoc writes: Nicholas Carlson at Business Insider maintains that Amazon's reviews and One-Click ordering will undercut Google's shopping ad revenue, and that Google is "terrified". How could Google fight this possible threat? Expose the astroturfing of Amazon reviews. Of course this would likely backfire as it would expose the astroturfing, link farming, and SEO games on Google.

From the article:

Google's real rival, and real competition to watch over the next few years is Amazon.

Google is a search company, but the searches that it actually makes money from are the searches people do before they are about to buy something online. These commercial searches make up about 20 percent of total Google searches. Those searches are where the ads are.

What Googlers worry about in private is a growing trend among consumers to skip Google altogether, and to just go ahead and search for the product they would like to buy on Amazon.com, or, on mobile in an Amazon app.

There's data to prove this trend is real. According to ComScore, Amazon search queries are up 73 percent in the last year.

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Amazon to Eat Google's Lunch

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