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Submission + - Behavioural Advertising: To Block Or Not To Block? (trotch.com)

conner_bw writes: Dear Slashdot: Is there an acceptable comprimise to online tracking? On the one hand, I don't want to be profiled by unscrupulous advertisers. On the other hand, I feel that the advertiser is the middleman between the things I care about (content) and the dollars that support these things. My compromise is to take a page out of BF Skinner's book Walden Two and view the situation as a sort of absurd behaviourist experiment. Basically, I adblock everything but whitelist the sites I support. Is this too much? Not enough? With regulatory boards failing to protect the consumer, what should the individual do protect themselves, if at all?
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Behavioural Advertising: To Block Or Not To Block?

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Ask five economists and you'll get five different explanations (six if one went to Harvard). -- Edgar R. Fiedler

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