In October 2010, 6 months before Apple said “enough is enough” and initiated its lawsuit against Samsung, Apple offered Samsung a licensing deal for its patented technologies. As part of its offer, Apple said it was willing to offer Samsung a royalty rate of $30 per Android smartphone and $40 per Android tablet. Apple also indicated that it would wipe 20% off of its royalty asking price if Samsung was willing to cross license its own patents with Apple.
As part of its presentation, Apple explained: "Samsung chose to embrace and imitate Apple’s iPhone archetype. Apple would have preferred that Samsung request a license to do this in advance. Because Samsung is a strategic supplier to Apple, we are prepared to offer a royalty-bearing license for this category of device."