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Submission + - Facebook Admits It Doesn't Know How Mobile Works (businessweek.com)

deltaromeo writes: As Facebook moves inexorably toward its much-anticipated initial public offering, attention has been focused on all kinds of things about the giant network with the $100 billion potential market valuation—including the earth-shattering fact that Chief Executive Officer Mark Zuckerberg insists on wearing a hoodie during his meetings with Wall Street bankers and analysts. But what investors should be more focused on is the problem Facebook highlights in the most recent amendment to its S-1 securities filing: namely, that its mobile business is noticeably light on advertising revenue and that the company isn’t exactly sure how (or whether) it can fix that.
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Facebook Admits It Doesn't Know How Mobile Works

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