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Submission + - Ex-Google employees embark on mission to stop Google from tracking users (bgr.com)

zacharye writes: “Don’t be evil” is an unofficial motto first uttered by a Google executive during a meeting years ago, and while it started as a playful slogan Google used to jab at its rivals, the three little words have come back to haunt the company on countless occasions. The press and users alike often resurrect the credo when discussing the company’s mission to collect as much information about its users as possible, thus allowing it to target advertising more effectively for its clients. Not all Googlers are on board with this mission, however. In an effort to help users protect their privacy, two former Google employees have created a company with the aim of stopping Google and other sites from tracking users...
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Ex-Google employees embark on mission to stop Google from tracking users

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