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Submission + - The internet not helping the underdogs (buttonera.com)

An anonymous reader writes: I have been following three new business start-ups for over a year, all of which have chosen to enter the highly competitive jewellery and accessories market. Despite flashy websites and social campaigns (not to mention the dirty Adwords word), each business has generated little e-traffic that turned to sales. Instead each business has survived using the good old fashioned face-to-face word of month to generate sales. So not being a marketeer, I have been asking myself increasingly more is, is the internet naturally biased against the underdog start-up and therefore there is no need for them to do anything until they grow on main-street?
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The internet not helping the underdogs

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