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Submission + - Google Foes Fighting Social Search Ignore One Trut (informationweek.com)

gManZboy writes: "Google's decision about a week ago to integrate content from its Google+ social network into its search listings was met with immediate criticism from competitors like Twitter, which argued that the mixed bag of links would make its more relevant content harder to find.

Over the weekend, the fight turned nasty, as Facebook, MySpace and Twitter engineers got involved, releasing a Chrome extension bookmarklet called "Don't Be Evil."

But there's one big problem with arguing Google's favoring its own content, writes Thomas Claburn: "Search results cannot be organic. There's no natural way to determine relevance. It's all artificial.""

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Google Foes Fighting Social Search Ignore One Trut

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